Posts tagged Player
Casino Player Development – Has it Seen It’s Better Days?
Nov 2nd
For those of us who’ve been around the casino industry for several years now, the question often arises as to how valuable the casino player development program really is these days. As casinos become more and more hesitant to go after the “high-rollers”, the executive hosts and player development executives question the validity of their expertise.
However, with the proliferation of local gaming, there is no question that the casino player development program is needed now more than ever. With the development of local gaming, came the frequent visitor. And with that frequent guest came more opportunities for failure of customer service delivery. Let’s face it, if we eat at the same restaurant 5 times a week, it is more likely that something might go wrong than if we only eat their 5 times a year. The same holds true for the frequent gambler these days.
Consequently, the high-end, local gambler has more of a need for an executive host to cater to his every need now more than ever. And also, the player worth has changed with the frequency of the guest as well. Even though the player may not be a “whale” on every visit, if you add up all of his frequent visits, his or her individual worth can be quite astounding. Thus, another reason for the casino player development function.
In addition, not only is there more of an opportunity for customer service breakdowns, but there is also more opportunity for the guest to split their gaming wallet. So customer loyalty becomes more of an issue than it has ever been in the history of gaming. And who is the best at achieving customer loyalty? Without a doubt, it’s the one-on-one personalized contact of the player development team that loyalizes the guest.
In summary, the above is just a couple of reasons that the casino player development department will be not just an integral part of the casino marketing team, but the heartbeat of the casino for years to come.
Betsy Modglin, also appropriately known as “Bets”, is a casino player development and casino internet marketing consultant for casinos across the country. Her 18 years experience as a casino marketing executive, combined with her vast knowledge of internet marketing, provides her clients with state-of-the-art, high-impact, in-your-face casino marketing techniques. For more information go to http://www.CasinoInternetMarketingMagic.com
You Need to Understand Blackjack Player Moves
Jun 13th
If you look into the different moves available in the game of blackjack, there are too many for you to learn to become a professional expert. It would add to your advantage and increase your chances of winning due to the availability of the different moves. As blackjack involves a lot of strategies, knowing when to use these moves is more important than just gaining the knowledge about different blackjack player moves. Understanding opponent motives is another key to using the different moves of this game. Reading into their eyes and voice, their body language which keeps changing according to situations is another important point one must remember.
Let’s look at the different blackjack player moves available. Some of the most commonly used moves are hit, split pairs, double down and stand. Now we will look into the meaning of each move and the gestures involved with playing them. Hit is when you feel that you have a weak hand and need to go for more cards. To explain it further, take it that the dealer has dealt the cards and you take a look at them and feel you need to draw more, so that’s a hit and you gesture simply by moving your fingers or pointing them towards your cards. You make a stand when you feel your first two cards are good enough and you don’t need to draw more. The gesture is to wave your palm facing downwards over the cards. Some casinos may allow you to speak loud.
Split pairs are when you receive cards of the same numbers like 3-3, 4-4, Q-Q etc. But it is not necessary that the card numbers have to be the same. The pairs can also add to the same value with different numbers. The split pair allows you the option of splitting the cards of same value and playing them separately. This gives you an advantage to win separate hands which each card of the split pair.
Double down is a very simple concept to understand. When you see your first two cards and feel that they are good enough and strong, you can double your wages which you had wagered at the time of dealing. So this means you are confident enough to defeat the dealer’s hand with your third card in hand. A lot more interesting moves involve this game of blackjack which is a mathematical fun.
For more information, visit casinosreviewed.net. They offer information on no deposit casino bonus codes, as well as the intercasino bonus code.
Why the Casino Player Development Team Serves As the Heartbeat of the Casino
Apr 25th
The casino player development team has always been and remains the heartbeat of the casino. It is this team consisting of the director, host manager, executive hosts, casino hosts, slot hosts and player development reps that cater to the players who produce the most revenue for the casino. This is the instrumental group that is most often at the forefront when the player first arrives on property and throughout their stay at the property. It is the many faces of the PD team that many guests will repeatedly verify makes them feel the most “wanted” and “valued”. And feeling wanted and valued is instrumental in developing loyalty from the guest.
The casino player development organization must be a well-oiled team that has systems and programs in place that provides the guest with an experience that is seamless and flawless. From the moment the guest calls in and books a room to the time they get in the limo to return to the airport, the player development team must not skip a beat. No “T” can go uncrossed and no “I” can go un-dotted. It is the most simple details that must be checked and double checked to insure that the guest has an experience that is not just pleasing, but most importantly, extraordinary.
This team of executives must be led by a dynamic leader, most often the player development director, who understands not only the importance of having a systematic, analytic method for tracking the performance of the department, but also the intricacies and delicacies of servicing players in a way that is personal and efficient, yet fun and lively. This director must have the capability of putting themselves in the position of the general manager who must account for all the dollars being spent to recruit and retain the high roller and yet, they must also understand the position of the host who has to face the player and serve as the representative of the casino who’s loyalties must at least appear to lie with the player even though the casino is actually the employer of the host. It is a fine line to walk for any and all player development executives. And as the casinos become more cost-conscious, this line does not become easier, but rather tougher.
Nonetheless, the group of player development folks is inevitably the most personable and noticeable of any of the employees at the casino property. They are the ones who love what they do so much that they are willing to answer their phones 24/7 just to make certain that a player never goes unnoticed or unappreciated and always has someone to call about any desire or demand they wish to be fulfilled.
It is the casino player development team that truly does serve as the heartbeat of the casino. They are in the middle of the action, whether it be the VIP Party, the sporting event, or the hot action on the casino floor. They constantly strive to maintain the loyalty of their current players while relentlessly seeking new players as well. They are known by name more than any other employee on the property. It is these loyal casino employees who make the casino a place high rollers wish to be.
Betz Modglin has been a casino player development top-level executive for over 18 years. She serves as a consultant for major casinos across the country and specializes in developing and implementing effective player development programs, training of player development staff, and the design and implementation of cutting-edge casino internet marketing programs.
For more information on Betz’s casino marketing programs go to http://www.CasinoInternetMarketingMagic.com.
“And now I would like to invite you to claim your Free Instant Access to my Casino Marketing Program when you visit http://www.CasinoInternetMarketingMagic.com.
From Betsy Modglin – “Casino Player Development Guru and Casino Marketing MoJo.”
